The Story

Over a decade ago, I trained under one of the most renowned and last remaining bespoke shirtmakers in the world who taught me a unique pattern making formula. With this comprehensive foundation I decided to continue learning, focussing on perfecting my own pattern methodology with a personal quest to revive and evolve this dying craft.

My aim from the very beginning was to constantly challenge and learn everything about shirts: the pattern making, the construction, the trimmings, fabric development, machinery & manufacturing, history and heritage, to ensure my shirts are relevant in the modern era, which provide the client comfort in combination with either tailoring or casual clothing.

Using my experience I trained my own team, using a combination of the techniques unique to ‘Jermyn Street’ and my approach defined by endless experimentation and knowledge received from other renown cutters and makers within the industry.

My shirts are based on the traditions of British shirt making combined with construction and sewing techniques used in bespoke tailoring and haute couture.

“My aspiration is simple— to achieve perfection and create lifelong relationships with my clients.”

I consider the history of clothing critical to my pursuit of creating elegant shirts. For context,  the lounge suit, now seen as formal attire, was originally regarded as a more leisurely form of dress.

In the same premise shirts were then worn with interchangeable heavily starched collars and worn with a bow tie. They were made large and shapeless, as they were designed to be worn hidden beneath tailoring.

Over time, the fit and style of the shirt have become increasingly important, paving the way for my contemporary approach—one that draws upon the expert techniques and traditions developed before me.

My bespoke offering is highly personal as I must be a part of the Bespoke process all the way through the client experience, which makes the number of shirts produces limited and as a result unintentionally exclusive.

  • "I liked his perspective, and his total dedication to his craft."

    —Aleks Cvetkovic

  • "Wil Whiting makes some of the finest bespoke shirts I’ve ever worn."

    —Kirby Alisson

  • "No other shirtmaker I’ve seen has the same awareness of technical styles."

    —Simon Crompton