The Story

Over a decade ago, I trained under one of the most renowned and last remaining bespoke shirtmakers in the world who be-gifted me a unique pattern making formula. With this comprehensive foundation I opted to continue learning, focussed on perfecting my own pattern methodology by travelling to meet other makers around the world who supported my quest in reviving and evolving this dying craft. Using my experience I trained my own small team, using a combination of the techniques unique to ‘Jermyn Street’ and my methodology defined by endless experimentation and advice received from other renown cutters and makers within the industry. My shirts are based on the traditions of British shirt making combined with construction and sewing techniques used in bespoke tailoring and haute couture, creating a unique offering of shirt to the new age of discerning clientele.

My aim from the very beginning was to constantly challenge and learn everything about shirts: the pattern making, the construction, the trimmings, fabric development, machinery & manufacturing, history and heritage, to ensure my shirts are relevant in the modern era, which provide the client comfort in combination with either tailoring or casual clothing.

“My aspiration is simple – the goal is perfection, with my intention and hope to acquire a client for life.”

I consider the history of clothing critical, in my pursuit to design and create elegant shirts. For context, the lounge suit now considered formal, was in fact consider more leisurely. In the same premise shirts were worn with interchangeable heavily starched collars (worn with a bow tie) and made large with no shape as they were hidden beneath tailoring. Over time the shirt fit and style has become more considered, which paves the way for my offering and contemporary approach towards shirts, whilst still drawing on the expert techniques and styles developed before me.

My bespoke offering is highly personal, as I must be a part of the Bespoke process all the way through the client experience, which makes the production numbers of shirts limited and unintentionally exclusive.

  • "I liked his perspective, and his total dedication to his craft."

    —Aleks Cvetkovic

  • "Wil Whiting makes some of the finest bespoke shirts I’ve ever worn."

    —Kirby Alisson

  • "No other shirtmaker I’ve seen has the same awareness of technical styles."

    —Simon Crompton